Successful retailers will be those who understand exactly what their customers buy, how they want to buy it and from which channel. Only in this way will they be able to increase sales by improving cross and up selling and reward loyalty. Sophisticated analytics will also help with price and merchandise optimization, helping to tailoring the merchandise offer to the customer profile of an individual store (or channel) and maximizing sales at full margin when there is the demand but reacting quickly to reduce slow–moving stock to make way for new lines.

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